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dontFront’s Story

Where dontFront started

It started over 20 years ago when I had the idea of starting a t-shirt company when I was into customizing clothes and made an emblem of two keychain cords.
I combined -dent- of -student- with -Front- of
-Front Runner- and glued it onto a t-shirt.
dontFront was born but the project faded due to life events and after a whole life of working in the banking industry I decided to quit my job and chase my passion.

En profil

Where dontFront stands for

dontFront stands for “don’t act tough” or “don’t act like you’re better than someone else”. I
believe in a holistic approach when it comes to movement where mind and emotions are of essential importance. I am convinced that movement is energetic and is an expression of our soul. I
work from different perspectives and apply various training concepts to achieve physical, mental, emotional and spiritual growth from outside-to-in and inside-to-out. Ranging from rehabilitation to sports performance or mobility/flexibility to strength, power and speed.

Currently I am a Defensive End in American Football and throughout the years I have gained experience as an athlete (and in some as a coach) in various sports and training concepts such as:

  • American Football
  • Olympic Weightlifting
  • CrossFit
  • Strongman
  • Bodybuilding
  • Running/Sprinting
  • Tennis
  • Basketball
  • Functional Patterns
  • GOATA
  • Flobility
  • Weck
  • Knees Over Toes
  • Landmine U
  • Athletic Skill Model
  • Speed, Agility & Quickness
  • House Dance
  • Tai Chi
  • Martial Arts
  • Traditional Chinese Medicine
  • TuiNa
  • Chess
  • Equilibrium
Close

I believe in a holistic approach when it comes to movement where mind and emotions are of essential importance.

“You know you really want it”

Working hours

Monday – Friday:
07:00 – 21:00

Saturday:
07:00 – 16:00

Sunday Closed

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